Why Follow the Frog?
This week is Rainforest Alliance Week. I was invited to a presentation last night about the organisation and the work they are doing. They have an innovative approach to protecting the environment and encouraging businesses to follow standards for sustainability. They believe that the best way to keep forests standing is by ensuring that it is profitable for businesses and communities to do so. That means helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected, and that their workers are well-trained and enjoy safe conditions, proper sanitation, health care and housing. Once businesses meet certain environmental and social standards, they are linked up to the global marketplace.
Now, what surprised me about last night’s presentation was the number of well known brands that have become involved in the Rainforest Alliance. I’d never noticed the cute little frog on the side of my coffee before, but I went to check – and sure enough, my Kenco coffee pack does have the rainforest alliance logo there. Other major brands that were represented included Costa Coffee, Tetleys and both Galaxy and Tesco chocolate.
I’ve done a little more checking out because while I’d heard of both Fairtrade and the Rainforest Alliance, I didn’t really know what the difference between the two was. Essentially the aim of the Rainforest Alliance is to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior. Businesses that adhere to the Rainforest Alliance standards for sustainability are granted Rainforest Alliance verification, which by default enables them to supply to end manufactures and distributors who carry the Rainforest Alliance Certified seal. By comparison, Fairtrade products guarantee a fair
price to farmers so that they can care for their families and farms. They support co-operatives and help establish businesses and also have high sustainability standards.
If you’d like to follow the frog for FREE, to promote the Rainforest Alliance week, I’m giving away a few Rainforest Alliance Certified products on my facebook page. Just post under the thread there (NOT ON THIS THREAD!!!) with ONE brand you know that carries the Rainforest Alliance logo. And, don’t forget to enter the Doris and Co giveaway HERE to win mugs to drink your Rainforest Alliance coffee or tea!