Puro Fairtrade Coffee:
This morning I’ve been helping as a judge for the International Chocolate Awards. Two things reminded me that I still had to post a review of Puro Fairtrade Coffee. The first, that as a judge I was banned from drinking coffee until AFTER the judging session (so by the time I got home at lunch time I was really craving a shot of good coffee). The second, the Fairtrade connection, because it was actually through a love of chocolate that I was introduced to the concept of Fairtrade.
If you are not aware of how Fairtrade works, the video on the Puro website is a very good way to get an understanding of how the organisation aims to support producers of goods such as coffee, cacao and vanilla and ensure they are paid fairly for the goods they produce.
Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.
To achieve this vision, Fairtrade seeks to transform trading structures and practices in favour of the poor and disadvantaged. By facilitating trading partnerships based on equity and transparency, Fairtrade contributes to sustainable development for marginalised producers, workers and their communities. Through demonstration of alternatives to conventional trade and other forms of advocacy, the Fairtrade movement empowers citizens to campaign for an international trade system based on justice and fairness.
Fairtrade aims to ensure that farmers and producers are rewarded fairly for their goods and services. It does that by setting fair and stable prices for producers such that the cost of producing their goods is fully accounted for and in a way that ensures they have some protection from market fluctuations . I think for me, I first noticed the Fairtrade logo on bars of Green & Black’s chocolate (are you suprised by that revelation?) and I’ve learnt a little more through the work of fellow writer Vanessa Kimbell with her stories about Ugandan Ndali Vanilla. I am not a heavy drinker of fresh coffee, but, it is a product where I generally look for a Fairtrade symbol.
When Puro Fairtrade Coffee asked if I would like to review their produce, I was delighted. But I was expecting a packet of coffee. What actually appeared was a beautiful coffee hamper containing Puro cups, three bags of coffee and a little cafetiere.
So I made a cake;)
Normally I drink white coffee, but I sipped a little of the Puro Noble, which is described as a rich and lively medium roast with hints of fruit and hazelnut and came to the conclusion that this coffee was better served black. It did pair very well with my fruited spelt loaf too!
I’m not going to pretend I’ve opened all three bags of coffee yet. So, I can’t comment on the other blends, except to say that if they are as good as Puro Noble I’ll have no complaints. If you’d like to learn more about Puro Fairtrade Coffee, their website has an excellent collection of videos about coffee production and distribution, together with a lot more information about the coffee brand and it’s origin.
Disclaimer: I was sent samples of Puro Fairtrade Coffee free of charge, but there was no obligation to review and all views posted here are my own.