The Lavazza Challenge – A New Tradition:
What sums up Italy? For me, it’s food, art and great coffee. And what sums up the English summer? Wimbledon of course. And now that Lavazza, makers of Italy’s favourite coffee, are there in force, both as sponsors and providers of great coffee to the event, a new tradition is emerging. A fusion of the best from Italy and England. Drinking excellent coffee while you relax and watch the tennis really is something quite new, at least to me. I’m quite a fan of Wimbledon, though I don’t always get the chance to go. So I was delighted to be sent the new Lavazza branded coffee machine to test in the lead-up to the championships. And then to discover that the Wimbledon colours work very well in my kitchen – so well that my new Lavazza a Modo Mio machine could have been custom made for me.
Under most circumstances I would have been gutted to be going abroad just as the Lavazza coffee machine and a full set of coffee pods arrived. A bit like a kid with a new toy, I really did want to stay and play. The trip, to Abruzzo, really was quite special though and as it turns out gave me a bit more an insight into the Italian way of life.
Italian culture is, I believe, a very unique blend of style and tradition. I haven’t found anywhere else where old traditions are maintained so enthusiastically – be it making pasta or risotto as your mother or grandmother did or drinking your coffee strong and black! I was visiting Santa Stefano di Sessiano – a perfect example of how old traditions can be integrated into a new, modern environment without losing heritage and craftsmanship. Our hotel, Albergo Diffuso Sextantio in the heart of the medieval village made use of several of the houses in the village to create a network of rooms. Each tiny house has been restored carefully, keeping the smoke blackened plaster, leaving the stone floors bare and furnished in the Arte Povera tradition.
But, hidden away from sight are all the things you need for a comfortable stay. Underfloor heating to keep the rooms cosy at night, pristine bathrooms and even WiFi so that you can stay connected! And, although there was complimentary Limoncello – no sign of a coffee machine in the living room!
Nor was there one in my bedroom! But, joking apart, coffee drinking is a social event for most Italians – standing up at the bar in the morning drinking Lavazza or enjoying a break during the day sitting in the piazza looking out at the world. So, I had to wait until I got home to unpack and play.
Rejoice. I can now make a perfect cup of fresh coffee in about 30 seconds. No coffee grounds, no washing up, no messing around with a plunger. The machine lets you just pop in a pod and you are ready to go. I’ll be posting a quick video once I’ve removed the part where my cat micha decided he should investigate and you’ll be able to see just how easy it is to make great coffee. It’s even less hassle than making instant so this really COULD become a New Tradition for me!