Getting a Finishing Touch at W London:
As London Fashion Week arrived in the capital last week, I took a trip with my daughter down to W London, Leicester Square, Soho’s hottest contemporary, design-led luxury hotel for Finishing Touches Style and Beauty pop-up.
Guests were able to drop-in and get pampered with beauty and fashion services, including hair by The Braid Bar, natural makeovers by Bare Minerals as well as a Brow and Lash Bar by Eylure, and Ciaté were offering Express Manicures with their latest pen nail polish technology and eco-friendly Pure Pots range.
We arrived on Sunday morning where we discovered W Studios playing host to the ultimate dance-fitness class by ‘Clubbercise’. Guests were invited to grab a set of glow sticks and rave to the sounds of the latest dance hits, guaranteeing to be them catwalk-ready, needless to say we didn’t join in but it looked fun.
After being treated to a morning of style tips and pampering we were set to go, with a fine set of lashes and some perfectly groomed brows from the makeup artists and therapists at Eylure and beautiful express polished nails by Ciaté.
The W Lounge was transformed into the Finishing Touches hub as a space for guests to drop-in and get behind-the-scenes access to London Fashion Week. Highlighting the hotel’s commitment to support emerging designers, W London invited Fashion Innovation Agency designer Martine Jarlgaard to showcase her SS17 presentation. With the trend for sustainability being at the
forefront of the fashion industry, the collection is made with recycled and organic materials.
Excitingly we were able to experience, as part of the British Fashion Council’s digital schedule, the HoloLens headset technology, which is the UK’s first mixed reality catwalk show. Really quite something!
We ended our experience with a delicious brunch provided by W London in the hotel’s chic bar and cafe area, consisting of a quintessential Bloody Mary and a series mouthwatering small dishes, beautifully presented and perfect fare for a lazy Sunday in the heart of Soho.