I’m a Londoner. I was born in London, but my parents then went on something of a world tour so I have childhood memories of Malaysia, Germany, Libya and Saudi Arabia as well as much of the UK. Once I left home I rooted myself and ended up in London. I’ve lived here for most of my adult life, with a few work related moves out of town (to Wiltshire, Warwickshire and Brussels!).
This blog started as an exercise in understanding social media. I am a marketing professional. I started my marketing career working for a restaurant group called ‘Kennedy Brookes’ which has long since disappeared. But at the time we owned some great restaurants, including The Ivy and Bertorellis and ran some wonderful events like the Henley Music and Arts Festival. I believe the group was quite revolutionary in its approach to restaurant marketing, thanks to Laurence Isaacson, one of the Board members who was also on the Board of a well known advertising agency at the time. We also were blessed with one of the worlds greatest Restauranteurs, Roy Ackerman CBE and I hope that some of his passion and enthusiasm for well run restaurants rubbed off on me. I moved on and ended up working for some very large organisations like the AA and Vodafone, before setting up my own marketing consultancy. In that context I wanted to get a better understanding of how blogging, facebook and twitter impacted consumer behaviour. And, there’s nothing quite like doing it yourself to learn! Then I discovered I rather enjoyed writing and the process of working out what to write. For me, knowing that I am going to write something up for other people to read is a great way to make me think a little more about what I am doing and why. It’s just like putting on a pair of magic glasses that allows you to see things in more detail. The challenge for me is to look for essence of what I am doing and then find a way to communicate what I have experienced, either through words or photography.
I have found myself really enjoying producing the blog. I’ve also relished the challenge and opportunity. I go to places and do things that I might just not have bothered with but for the blog, and generally, even when I have been just a little reluctant to go I have a great time. Finally I’ve met a whole new group of people, bloggers with diverse interests.
My blogging career is short. I started writing London Unattached in June 2011. But, I’ve had some fabulous experiences so far.
I’m so grateful to the inspirational people I’ve met on my blogging journey so far. And, I am getting quite passionate about encouraging those of us who don’t have kids to COOK! I love cooking for just me…it gives me a chance to experiment without causing anyone else gastronomic pain. And, most of the things I make really don’t take that much effort. It’s just about understanding what to keep in your fridge and storecupboard.
I look forward to hearing more from you all and building my blog!
xxx
Fiona Maclean
*stop-press* - I’m very proud to be in the Women and Home top 100 food blogs (Writing and Travel section).
To find out more about me on Google, click here Google
